In 1999, just before the end of the old century, Pantone chose a specific blue – between marine and celestial. This color, according to a company press release, is the color of the century. 20 years later, he chose the color “classic blue” with the number 19-4052 for 2020. A nuance reminiscent of the sky at dusk.
“It’s a color that anticipates what’s going to happen next,” said Laurie Pressman, the vice president of the Pantone Color Institute, which selects the color of the year. “What will the future bring as we move into the evening hours?”
This color, according to them, embodies timelessness and simplicity, the excess of all ostentation and fussiness.
According to the official website, this version of blue was chosen due to the fact that it inspires “calmness, confidence and ‘connectedness'”. The blue hue “underscores our desire for a reliable and stable foundation on which to build as we cross the threshold into a new era.”
What exactly does this mean for you as you enter the new year? Pantone’s Color of the Year sets the tone for upcoming designs in home goods, tech gadgets, the makeup realm and virtually every other shopping category. So be prepared to see Classic Blue in many places over the next few months.
Another interpretation: Classic Blue is like some kind of earthy, floral musk; it has a sweet aroma like an evocative blue raspberry syrup or blue wine; it tastes like a blue French macaron; it has the feel of a brand new, plush couch; or it makes some kind of underwater ethereal sound…
Whether you decorate your home with new blue cushions or buy a blue vase for your office desk for the spring flowers, or use it more for the clothes and accessories you are about to buy, is up to you.
And we’re always here if you want us to bring any of your ideas to life in “classic blue”. Contact us for more information. You know where to find us! ????
